What is a Business Improvement District?

A Business Improvement District is a defined area in which a levy is charged on all business rate payers in addition to the business rates bill. This levy is used to develop projects which will benefit businesses in the local area.


There is no limit on what projects or services can be provided through a Business Improvement District. The only requirement is that it should be something that is in addition to services provided by local authorities. Improvements may include, but are not limited to extra safety/security, cleansing and environmental measures.


Download your checklist to understand more about the benefits we currently offer as Brighouse BID.

We're your Marketing Team. 

Safe & secure I A destination town I A Lively, vibrant & welcoming town. 

These were the objectives that you voted the BID in on and our focus is implementing projects 

that help us to achieve that goal.



My name is Michelle Veasey. As well as being a part-time BID Manager I have a small digital marketing agency. I specialise in helping businesses grow their businesses using digital channels to generate leads. My particular areas of interest are LinkedIn, Facebook advertising and building sales funnels. 


I’m looking forward to running workshops in our new office to help our BID levy payers get the most out of their online presence. I’m also about to be a levy payer as well, as my husband and I own The Crafty Fox craft bar on Commercial Street as well as being a regular gigging musician often singing and playing the guitar in and around the pubs and clubs of Brighouse. 


Michelle Veasey

Marketing Manager

I’m Lauren Barber. I have lived in the town for most of my life and I have so many ideas that I am excited to implement to help Brighouse to thrive. I have previously worked at Marketing Halifax, the Town Centre Forum, there I worked to promote Halifax and its town centre environment to fulfil its potential as a competitive destination in which to work, visit and live. 


As part of my role at Marketing Halifax, I worked on campaigning for a YES vote for Halifax BID, which was successfully voted in as the first BID in Calderdale. I also worked at Overgate Hospice for 8 years in the fundraising team. Responsible for organising the events and campaigns as well as raising awareness of the Hospice at local and national levels. 

Lauren Barber 

Marketing Manager