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December Update

Welcome to the Christmas Brighouse BID Blog. We have been very busy with the Christmas Light Switch on which was well attended. The weather let us down a little on Saturday, but we had thousands of people attend on Sunday and a great time was had by all. For the first time, we secured sponsorship from the nearby brewery Magic Rock who had a such a successful experience they are interested in working with the BID in the future. We also had a range of free family fun activities including a magician, a face-painter, birds of prey and street performers as well as a steady stream of school choirs, dance groups, Morris Dancers and musicians gracing our main stage with their lovely Christmas performances.

We would like to thank all businesses, volunteers, traders and performers who contributed to making this event a spectacular one.

We would like to take this opportunity to wish you and your families a Merry Christmas and we will be in touch in the New Year to update you on our plans. Meanwhile, if you are a levy payer and haven’t signed up for our newsletter please visit get.brighousebid.co.uk and download your checklist which will help you make sure you have taken advantage of all of your benefits to date.

Thanks,

Michelle & Lauren

Levy Payer ‘Return on Investment’

We are working hard to provide you with an expanding range of benefits in return for your investment in the BID levy. If you haven’t Please see some of these below. 

Marketing Surgeries

Every Wednesday morning, we hold a Marketing Surgery in the BID office. Both of us have extensive experience in marketing and events as well as running our own businesses. You can drop in anytime between 9:30 am and 11:30 am and ask us anything you might want to know about marketing. We have laptops that you are welcome to use. These surgeries are free for levy payers and £10 for 30 minutes for non-levy payers.

Maria Pownall from West Park Dental learning all about Instagram strategy.

Workshops

We are planning a whole host of two-hour workshops in the New Year which you are welcome to attend which will include, Content Marketing, Facebook, Facebook advertising, Instagram, LinkedIn, photography and the first one which is about Understanding Your Ideal Customer. This workshop will help you get started on what should be the first step of any marketing strategy. This will be held on Tuesday 14th January 10 am-12.30 pm at the BID Office with lunch. It is free for levy payers and £25 for non-levy payers. Please register here http://bit.ly/BIDPerfectCustomer

We will be launching a full programme of workshops that will be held at the BID office on Bradford Road. We will be hosting ones in an evening for retailers who can’t get to us during the day.

Our BID Objectives

We have three objectives as per our business plan, with a range of activities and workstreams happening underneath each one. These are:

  1. Safe and Secure
  2. Making Brighouse a Destination Town
  3. Making Brighouse a ‘Lively, Vibrant and Welcoming Town’

Here are some of the activities happening under each:

Objective One – Safe & Secure

We are excited to announce that we have commissioned SentrySIS to be our state-of-the-art technology partner to help us stamp out crime in our town and prevent crimes for happening. Crimes such as shop theft, anti-social behavior and low-level crime. Levy payers will soon follow Bradford and Leeds and have access to the new app and website that will help tackle crime and stop offenders even before they enter a business.

SentrySIS is crime management platform which gives members access to crime intelligence via a dedicated smartphone app and cloud-based web portal. The software allows security guards, pub and shop owners, loss prevention personnel and shop assistants to search a database of known offenders to prevent them from entering a store before a crime has even had chance to take place. We are seeking involvement from a small number of users in the first instance as a BETA test group and then roll out early next year. If you would like to be part of the BETA group, please do get in touch. 

Objective 2 – A Destination Town

Loyalty App

This month saw us launch our loyalty app. You can download the app for free at loyalfree.co.uk/download and if you are a levy payer you can list your special offers and events on there for free. We currently have 321 engaged app users and we have 25 offers from 17 businesses within the BID boundary. There are two types of offers. Fixed offers where you might, for example, have a 10% discount on a product or service and loyalty offers where people can collect loyalty stamps every time they purchase something from you.

Please email any offers or events to info@loyalfree.co.uk and they will be published on the app. Here are some of the latest statistics from the app in only a couple of weeks.

Be smart like Santa and download your free loyalty app at www.loyalfree.co.uk/download

We are also building interactive trails on the app. We can feature anything from; which shops are accessible to which cafés and restaurants offer the best afternoon tea. We currently only have a few listed but we are working on this content and will add to it over time. We will soon be featuring a real ale trail on there and hopefully, a heritage trail around the town. If you have any ideas for trails you would like to see, please let us know and we’ll be in touch.

Some of the early statistics we have received from the data dashboard associated with the Loyal Free app.

Brighouse Masterplan

The council has recently commissioned consultants to help create a Brighouse Masterplan. BID are key stakeholders in this project, and we are the collective voice for businesses. We are looking at all things for the town centre including open spaces and public realm, transport and both the night and day economy and welcome your ideas. We also recently met with the Secretary of State for Housing, Communities and Local Government and Craig Whittaker MP to learn more about the recent announcement of the Towns Fund. Brighouse can apply for up to £25 million pounds that must be spent in the town centre. We are working closely with the council and the town board to help shape plans for our bid into this. If you are a levy payer and wish to be involved in the planning for this please do let us know.

Objective Three – Lively and Welcoming

Parking Refund Scheme

The council have decided to bring back parking charges in Brighouse. Whilst it is only a 20p charge for an hour of on-street parking, we feel that it is an inconvenience more than anything else. Therefore, BID have decided to sponsor and promote a parking refund scheme. We will be speaking with businesses over the next couple of weeks to find out who would like to participate. People parking in Brighouse will automatically receive a tear-off refund voucher with their car parking ticket which can be used to obtain a 1-hour free parking refund in participating stores. If you are a levy payer who wishes to participate please get in touch by calling 01484 937006 or email us at info@brighousebid.co.uk

Christmas Lights

We are aware the lights are quite sparse in Brighouse, to say the least, and part of the Brighouse BID business plan is to focus on making Brighouse Lively & Welcoming. We are not a large BID and therefore only collect a small levy in comparison to many other BIDs which means we need to seek sponsorship. If your business is interested in sponsoring either Christmas lights and floral displays please do get in touch so we can discuss the benefits. If you are a levy payer, you will be entitled to preferential rates.

Objective Groups

We have had a lovely response from a number of businesses regarding our steering groups, however, we are seeking additional members. We can achieve so much more if we work together. We are looking for members to join the following groups:

  1. Safe and secure – we are looking at initiatives to include town centre connectivity, shopwatch scheme and crime reduction
  2. Destination Town – to promote our loyalty app and help us shape our place branding. To attract visitors and new businesses with extra street cleaning, maps, Christmas lighting and summer planting.
  3. Lively and Welcoming – the main focus of this group will be to help us deliver the events. The group will also include making our town achieve its full aesthetic potential and develop our environmental policy.
Be a member of one of our objective groups and help us shape the future of Brighouse

Place Branding

We’re starting to think about how we give Brighouse an identity. The first step in this is to understand what people think about Brighouse. What do you like about our town, what don’t you like about it? What would you like to see improved? We’re keen to understand your thoughts. Please fill in our survey and let us know what you think! http://bit.ly/BBIDPlace

How to get in touch with Brighouse BID

Both of us are part-time and job share, our working pattern covers Monday to Friday between 9 am and 5 pm. You will generally find one or both of us in the office between Monday-Thursday, but we are often out visiting levy payers or at meetings. If you want to book a specific appointment, please don’t hesitate to either book a meeting in our calendar at www.calendly.com/brighousebid or contact us either on the following numbers; Michelle Veasey: 07498 175974 or Lauren Barber: 07498 190349 or via email info@brighousebid.co.uk

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